Instant Media; a role-playing simulation on Business IT Alignment

IT and Business alignment has ranked as management’s top concern for the past four years. Yet 78% of IT managers indicate that their IT is not aligned with business strategy. That IT should support the business is logical and undisputed. But if this message is so clear, why is alignment so exceptional?
Over years of studies Dr. Jerry Luftman has found that Business IT Alignment seems to result more from the relations between IT executives and business executives than from any methodology used. Role-playing simulation games are an excellent way of training social interactions. Therefore we developed a role-playing simulation based on Luftman’s Business & IT Alignment Maturity Model. In this simulation game, the participants play the role of the newly-appointed Information Manager of a fictional company, ‘Instant Media’. The information manager can take actions that help mature the relationship between business and IT. The goal of the game is to realize the highest level of BIA maturity.
During the game, teams compete with each other. The simulation lasts through four decision rounds during which numerous events occur. Step-by-step the participants learn the logic and balance in the interactions between IT and business. The simulation can be played either in a single day or divided over several days and is scalable from 15 to 50 participants per session.

Download fact sheet / Meet Instant Media at the SIMifi Experience Transfer event