Academic work

In December 2002 my career took an academic turn as I was appointed Professor at Utrecht University of Applied Sciences, Research Center for Business and Innovation.
My current position is the Chair of Business ICT Innovation. Clip (in Dutch)

The impact of IT on business is rapidly shifting from an efficiency enhancing production factor towards a source of business innovation. IT provides a source of innovation only limited by the imagination, energy or resources of the entrepreneur. So, from an enabler of business, IT developed into an innovator of business.
In our research, the chair of Business, ICT and Innovation focuses on this innovative quality of IT. The research activities are organized into four programs:
- Business IT alignment
- Marketing 2.0
- Project Management
- ICT for development